A zebra-striped wrap on The Wall Street Journal was the most visible part of a Zcash campaign Grayscale launched on November 10, 2026. An advertisement inside the paper promoted its Zcash investment fund, ZCSH. Grayscale also launched ZcashInvest.com as an educational resource and said the campaign would run across print, outdoor, digital, streaming and social media.
Alongside the ads, Grayscale said it was expanding grants to nonprofits and initiatives supporting Zcash to $1 million. It had awarded $400,000 in four equal grants to the Zcash Foundation, Pretty Good Policy for Zcash, Shielded Labs and Project Tachyon. The firm also said it intended to reinvest 100% of ZCSH sponsor fees into Zcash development, marketing, community and education for up to the fund’s first year as an ETF.
The campaign arrived on a difficult trading day. At the time of the original report, ZEC was down roughly 13% on the day to $1,025, while ZCSH shares were down around 12% to $27.25. The fund had recorded more than $15 million in net outflows so far in November, excluding November 10 figures, after $46.25 million in October outflows. ZCSH began as a private placement in 2017 and listed on NYSE Arca in August.
Source: theblock.co (originally published 2026-11-11 01:51 UTC+8)
