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Rumble CEO Says Incoming Crypto Wallet Will Monetize Creators “Better Than Most Advertisers”
Rumble CEO Chris Pavlovski continues to build hype for the video-sharing platform’s coming crypto wallet. In an X post on Wednesday, March 26, Pavlovski asserted that with Tether’s help, Rumble Wallet would monetize creators more effectively than most advertisers. He argued that the product will prove particularly integral to content creators in international markets.
“It’s bigger and more than you think,” he asserted. As has been the pattern lately, Pavlovski’s statements elicited a reaction from Tether CEO Paolo Ardoino, who called it “A wallet for the people.”
A wallet for the people https://t.co/lg6GRR6vfP — Paolo Ardoino (@paoloardoino) March 26, 2025
Pavlovski’s latest statements come on the heels of Rumble’s Q4 earnings report, with the wallet being a focal point of the earnings call. During the call, the Rumble chief tipped the wallet to facilitate the firm’s international expansion and high-value partnerships with crypto exchanges.
What You Need to Know About Rumble Wallet
Rumble Wallet is a joint venture between Rumble and Tether, following the latter’s $775 million investment in the video-sharing platform. Pavlovski announced the initiative in January 2025, stating that it will allow creators to be tipped and paid in Bitcoin and USDT.
Tether’s Ardoino has predicted that it will become one of the largest consumer wallets, thanks to Rumble’s extensive user base. Notably, the platform had an average of 68 million monthly users in Q4 2024, up from 67 million the previous quarter.
Meanwhile, according to Pavlovski, Rumble Wallet is just one part of a broader effort to better compete with Google. Other ventures funded by Tether’s investment include Rumble AI, Rumble Mail, Rumble User Storage, and Rumble Calendar.
Nonetheless, Rumble Wallet is the firm’s second major crypto initiative. In November 2024, the firm announced it was adopting the Bitcoin treasury strategy with plans to add up to $20 million worth of Bitcoin to its balance sheet. Earlier this month, it disclosed the purchase of 188 BTC worth $17 million.
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