Ripple, a leading crypto payment company, recently launched an ad campaign promoting the use of XRP in the rapidly growing cross-border payment market, which is expected to exceed $300 trillion in the next six years.
The advertisement quickly caught the attention of the XRP community, with Edoardo Farina, Head of Social Adoption at XRP Healthcare, sharing the promotion on social media.
The ad featured Pegah Soltani, Ripple’s head of Payments Product, who explained the benefits of blockchain-based payments. Soltani highlighted the staggering volume of funds transferred globally each year, projected to reach $300 trillion by 2030.
Despite the expected increase in cross-border transactions, Soltani expressed concerns about the current state of global payments, citing high costs, slow transfers, and error-prone systems. However, she remained optimistic about Ripple’s innovative approach to revolutionizing global value movement using blockchain technology and digital currencies like XRP.
In a practical example, Soltani demonstrated how businesses can use XRP to transfer funds from the UK to the Philippines efficiently and cost-effectively through Ripple’s Global Partner Network.
The use of XRP within Ripple’s payment network has sparked enthusiasm among many supporters, who speculate that the token’s market value could reach $10,000 in the future. However, experts are skeptical of such predictions, given XRP’s current price of $0.52.
It is important to note that Ripple’s use of XRP for payments is demand-neutral, meaning it does not impact price movements. This information is for informational purposes only and should not be considered financial advice. Readers are advised to conduct their own research before making investment decisions.